€70,283 spent on our ads in 19 days.
You only need a few great ads. Finding them takes dozens.
Most brands think their ads stopped working. Usually the winner just tired, and nothing new was ready. The more you spend, the faster winners tire, so your supply of new ads has to grow with your spend.
What we know before we make a single ad.
Most ads start from a brief and a guess. Ours start from these five things, every week.
We see where the money is going in your market.
Every morning we rank the ads in your market by the money behind them. When a new one starts taking spend, we see it within a day and work out what it means for your next ideas.
We write in your buyers’ own words.
We read thousands of real reviews, comments and forum posts about the problem your product solves. Their words become your hooks, so the ad sounds like a thought they already had.
“I’ve tried three different ones and none of them lasted more than a week.”
Review, 2 stars“Everyone says it’s normal. It’s not normal if it happens every single morning.”
Forum post“Honestly I just want to stop thinking about it.”
Comment3,214comments read for one product
We read winners second by second.
Where people stop, where they leave, and what they felt at each peak. Then we build brand-new ideas around those moments.
The line is how many people are still watching. The tags are what they felt at each peak. That is what we build the next ideas around.
Every idea is scored before it is made.
Brand-new ideas and new versions of what already works get a score from everything above. Only the top ones get made, so your budget tests the best shots, not the first ones.
+ 32 more ideas below the lineBrand-new ideaNew version of what works
Nothing reaches you until it scores 100.
Every ad goes through 100 checks, from the hook to every claim, against our library of 7,000+ proven selling principles, and a senior person signs it off. If one check fails, it goes back. Your time only goes to ads that are ready to run.
The ad makes a promise. The page keeps it.
We build the page your ad opens, with the same hook, promise, proof and offer. The click lands on the story the ad started.
You’ve tried the tea and the apps. None of it touched the part where your mind switches on at 3 a.m. See more
Why you wake at the same time every night, and what lets people finally sleep through it.
You’ve tried the tea and the apps. None of it touched the part where your mind switches on at 3 a.m.
Up to 1,000 statics a week, and a page for every angle.
Our own production system makes statics in minutes, and each one passes the same checks as a video ad. Every angle gets its own page, which picks up exactly where the static left off.
- Your last meal was too late
- Your room is too warm
- Your mind never got the signal
If you have tried everything on the left, this page is for you.
“My husband noticed before I did.” Ruth, 58
- Your last meal was too late
- Your room is too warm
- Your mind never got the signal
Every ad, page and result in one place, the losers included.
No rosy reports. You see every ad, what won, what got cut and why, and what’s coming next. Approving a batch takes a minute.
Can we try the winner with me on camera?
Mon 09:12Done. 3 versions are in this batch.
Tue 15:40The questions brands ask us first.
If yours isn’t here, ask it on the call. You’ll get a straight answer.
Do we have to drop the team we have now?
No. Most brands run our ads next to what they already have. Your numbers decide what stays.
How much of my time does it take?
About 30 minutes for the first call. After that, a few minutes a week to approve ads in your portal. We do everything else.
Won’t more ads just mean more average ads?
Every idea is scored before we make it, and every ad has to pass 100 checks before you see it. More ads means more chances. The scores and checks decide which ones reach you.
Will this work for my product?
We look at your market before we make anything: what’s taking spend, what your buyers say and what your best ads have in common. If we don’t think we can win, we’ll tell you on the call.
What if ads aren’t our real problem?
Then we’ll say so. Sometimes it’s the offer, the page or the account setup. We look at all three on the first call, and if new ads won’t fix it, we won’t sell you new ads.
Do you use AI?
We use every tool that makes us faster, most of them our own. People with years of experience decide what gets made and check everything before you see it. Nothing looks fake.
Do you run the ads too?
We make the ads and the pages. Your media buyer or agency runs them, and we work with them directly.
Who is this not for?
Brands that haven’t sold anything yet, because ads grow an offer that works and can’t fix one nobody wants.
See what we’d make for you first.
In 30 minutes we look at your ads and your market, show you where your next winners are likely to come from, and what we would make in your first week.